AI Insights · Timothy · July 2023
Top 5 Consumer Finance Apps on iOS in Latin America for Q2 2023
Explore the performance metrics of the top 5 consumer finance apps on iOS in Latin America for Q2 2023, including weekly downloads and active users.
During the second quarter of 2023, the top 5 consumer finance applications on the iOS platform in Latin America demonstrated various performance trends. Here’s a detailed look at their weekly downloads and active user statistics, based on data from Sensor Tower.
Nubank: Conta, Cartão e mais saw fluctuations in weekly downloads, starting at approximately 167K at the end of March, dipping to around 123K by the end of May, and peaking again at about 189K by the end of June. Concurrently, its weekly active users showed a steady increase, growing from roughly 8.8M at the end of March to around 9.4M by the end of June.
PicPay: Conta, Cartão e Pix experienced a varied download trend, with numbers starting at about 60K in late March, reaching a high of approximately 73K in late May, and settling at around 66K by the end of June. The app's weekly active users hovered around the 1.8M mark throughout the quarter, with minor fluctuations.
CAIXA maintained a consistent download rate, beginning at roughly 52K in late March, with a slight increase to around 60K by the end of June. Its active user base remained stable, starting at about 1.45M and slightly declining to approximately 1.45M by the end of June.
Banco Itaú: Conta, Cartão e + showed a steady download rate, starting at approximately 47K in late March and ending at around 46K by late June. The app's active users exhibited a gradual increase from about 1.68M to around 1.77M over the quarter.
Banco Santander Brasil experienced consistent weekly downloads, starting at roughly 46K in late March, dipping to about 38K by the end of May, and rising again to around 44K by the end of June. Its active user base saw a gradual increase from approximately 1.74M to about 1.85M during the same period.
For more detailed insights and data, visit Sensor Tower.